ROAS
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Free ROAS Calculator
Find your Return on Ad Spend ratio for any ad channel.
ROAS is channel-agnostic — the same formula works whether you're evaluating Google Ads, Meta Ads, or any other paid channel. It's a useful comparison metric across channels, but remember it measures revenue, not profit — a high-ROAS channel selling low-margin products can still be less profitable than a lower-ROAS channel selling high-margin ones.
Worked Example
Example: You spend $500 on a campaign that generates $2,400 in attributed revenue. ROAS = $2,400 / $500 = 4.8x — every $1 spent returned $4.80 in revenue.
Formula
ROAS = Revenue / Ad Spend
Frequently Asked Questions
What's a good ROAS?
It depends on your margins — a 4x ROAS is great for a low-margin product but might still be unprofitable for a high-COGS one. Compare against your break-even ROAS (100/margin%).