Free CAC Calculator

Find your customer acquisition cost.

For an apples-to-apples CAC, include all sales and marketing costs for the period, not just ad spend — salaries, tools, and content production all contribute to acquiring customers, even though ad platforms only report media spend.

Worked Example

Example: $5,000 total sales & marketing spend in a month, 50 new customers acquired. CAC = $5,000 / 50 = $100 per customer.

Formula

CAC = Total Sales & Marketing Cost / New Customers Acquired

Frequently Asked Questions

Should I include salaries in CAC?
For a fully-loaded CAC, yes — include marketing/sales team salaries, tools, and ad spend. For a media-only CAC, just use ad spend, but be clear which version you're comparing.