Free CTR Calculator

Find your click-through rate percentage.

CTR is a strong signal of ad relevance and creative quality — a low CTR often means the ad copy, image, or targeting isn't resonating, while platforms like Google Ads also use CTR as an input to Quality Score, which can affect your CPC.

Worked Example

Example: 250 clicks from 80,000 impressions. CTR = (250 / 80,000) × 100 = 0.31%.

Formula

CTR % = (Clicks / Impressions) × 100

Frequently Asked Questions

What's a good CTR?
Highly channel-dependent — search ads often see 2-5%+ CTR while display/social ads commonly run under 1%. Compare within the same channel type.