Free Conversion Rate Calculator

Find your conversion rate percentage.

Conversion rate is one lever in the broader profitability equation alongside traffic volume and CPC/CPM — a small conversion rate improvement often has outsized impact on overall campaign ROI since it doesn't require spending more to acquire more traffic.

Worked Example

Example: 30 purchases from 1,500 visitors. Conversion rate = (30 / 1,500) × 100 = 2.0%.

Formula

Conversion Rate % = (Conversions / Visitors) × 100

Frequently Asked Questions

What counts as a "conversion"?
Whatever action matters most for your goal — a purchase, a signup, a lead form submission, an app install. Define it consistently across campaigns for fair comparison.