Free Markup Calculator

Find your selling price from cost and markup, or find markup from cost and price.

Markup is profit as a percentage of cost (not price, which is margin — see our Margin Calculator for that version). A 50% markup on a $20 cost item gives a $30 price, but that's a 33% margin, not 50% — the two terms measure profit relative to different bases and are frequently confused.

Worked Example

Example: Cost $20, desired markup 50%. Price = $20 × 1.50 = $30.00.

Formula

Price = Cost × (1 + Markup%/100)
Markup % = (Price − Cost) / Cost × 100

Worked Example

Example: Cost $20, desired markup 50%. Price = $20 × 1.50 = $30.00.

Formula

Price = Cost × (1 + Markup%/100)
Markup % = (Price − Cost) / Cost × 100